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PERSOL FIRST STAGE DEVELOPMENT PORTFOLIO
Persol is one of the oldest and most established eye wear brands in the world. It originally catered for male aviators and drivers, this strong heritage and narrative has imbued its products with a masculine high optaine style. The purpose of our portfolio of our campaign was to shift the focus to a younger female demographic. In this development portfolio we explore the brands existing campaigns, history, and the cultural trends of the eyewear industry as a whole. We explore the cultural underpinning attributed to wearing glasses and the existing patterns in a number of glasses advertisements. The portfolio collates in our team identifying our three main creative concepts.
First development portfolio can also be found:
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