JAMES BRIDGE

In our final development portfolio we boiled down our creative concepts to the theme of SUPERVISION. This theme conveys optimal optics to an audience of young women in the creative industry, full of heavily visual professions where supreme sight is vital. By empowering our brands female audience with focused vision and the qualities of insight and foresight, we are giving our target market the edge. This portfolio explores three themes within SUPERVISION: 'Making the ordinary extraordinary', 'Action Woman' and our chosen theme of 'Parallax View'. We execute this theme via copy led, visual led and hijack adverts through multiple media channels.